Meet the Owner

Meet Dani — The Spark Behind the Shine

I’m Danielle “Dani” Wilks, and my journey into the world of bling, creativity, and entrepreneurship didn’t start with a business plan — it started at my kitchen table.
What began as a simple love for making beautiful things by hand slowly transformed into something much bigger than I ever imagined: a brand built on creativity, confidence, and community.

I’ve always believed that when you look good, you feel good — and when you feel good, you show up differently.
That belief became the heartbeat of Distinctive Designs by Dani, Inc.

At first, I was creating pieces for friends, family, and local events — custom tees, rhinestone designs, sorority apparel, and unique gifts that helped people express who they are. Before long, word spread. People weren’t just buying the products; they were drawn to the experience, the intention, the joy behind every design.

And that’s when I realized:
This wasn’t just crafting.
This was purpose.

Today, Distinctive Designs by Dani has grown into a vibrant brand known for bold sparkle, quality craftsmanship, and the kind of customer care that feels like family. Every piece I create is rooted in the same values that started it all — excellence, authenticity, and love.

Whether you’re celebrating your sisterhood, representing your hometown, gifting someone special, or treating yourself to something that makes you feel unstoppable, I want you to know this:
You’re not just buying a product.
You’re adding a little more shine to your story.

Thank you for being here, for supporting my small business, and for allowing me to do what I love every single day.

Welcome to a place where sparkle meets substance — and where everything is made with intention, creativity, and a whole lot of heart. ✨💎